Apr 25, 2012 ken segall, who named the imac and worked on the think different campaign, has some choice takeaways from working with steve jobs that hes finally sharing in book form with insanely. Former apple ad man ken segall on steve jobs, simplicity, and. As ad agency creative director, ken segall played a key role in apples resurrection, helping to create such critical marketing campaigns as think different and naming the imac. The best books about apple to read while stuck at home. Ken segall was an advertising agency creative director for next and apple, and worked closely with steve jobs for many years. Segall is the guy who put the i in imac and worked on the famous think different. January 24th was the 35th anniversary of macintosh, bless its little soul. It just debuted on the ibookstore, offering a fascinating inside look at apples secret weapon and also their corporate religion. His obsession with simplicity was not just visible in apples products. The obsession that drives apples success published april, 2012 is the best i have read. The secrets to apples success and how to use them, from the apple insider ken segallin think simple, apple insider and new york times bestselling author ken segall gives you the tools to. Ken segall is a former apple ad man who worked closely with steve jobs for more than a dozen years. Exapple ad man ken segall talks apple and simplicity.
But apple had one important advantage that tied all of these things togethersteve jobss love of simplicity. Ken segall is the author of the new york times bestseller insanely simple. Segalls book has the trappings of a management guide, with each chapter explaining a part of apples philosophy. It reveals the ten elements of simplicity that have driven apples success which you can use to propel your own organisation. Jun 09, 2016 ken segall worked with steve jobs as his ad agency creative director for twelve years. Apple knows that the wider your outside siple, the more people you have to please and the less focused the idea. His obsession with simplicity was visible not just in apples products. Ken segall speaker agency, speaking fee, videos speaking. He helped create the think different campaigns and put the i in imac.
Simplicity isnt just a design principle at appleits a value that permeates every level of the organization. Its essentially the story of what makes apple such a force to be reckoned with but isnt merely a sanctification of steve jobs. It guides the way apple is organized, how it designs products. Ken segall, the ad director behind the think different campaign, and a close confidante of steve jobs, believes that apple is losing its personality with its current marketing. As ad agency creative director, ken segall played a key role in apples resurrection, helping to create such critical marketing campaigns as think different and. Working with steve jobs as his ad agency creative director for twelve years spanning next and apple, he led the team behind apples legendary think different campaign, and set apple down the iway by naming the imac. Former apple ad man ken segall on steve jobs, simplicity, and why an apple car wouldnt be so crazy ken segall wrote the book on how apple simplified its business to become the most successful. Ken segall traces apples rebirth in the late 90s through the lens of a slightly overwrought business book.
May 05, 2019 today apple is known as one of the most valuable companies and brands in the world. Download for offline reading, highlight, bookmark or take notes while you read insanely simple. If ken segall was really a disciple of simplicity, this book would be 18 its published length. He is the man responsible for the i in many of apples most popular products and was part of revolutionary campaigns, such as the think different. Insanely simple, new book on apple, makes its ibookstore. Think different campaign creator ken segall says apple. Think simple on apple books apple books apple apple. As creative director, ken segall played a key role in apples resurrection, helping to create such critical campaigns as think different and naming the imac. Former apple consultant ken segall on the power of. The world has never seen a success story quite like apples. Ken segall on the simplicity of success acuity steve jobs almost named the imac the macman, until this guy stopped him co. Ken segall worked with steve jobs as his ad agency creative director for twelve years. Ken segall, former agency creative director for apple ceo magazine ken segall on steve jobs.
Jul 31, 2018 ken segall, the former apple ad consultant who coined the imac name, wrote the copy for the famous think different campaign and authored the book insanely simple, says that apple is. Insanely simple, new book on apple, makes its ibookstore debut. Insanely simple is a business book that explains apples phenomenal success with steve jobss passion for simplicity. Former ad industry exec ken segall who spent part of his career honing major ad campaigns and branding strategy for apple has a new book out. Ken segall generally travels from and can be booked for private corporate events, personal appearances, keynote speeches, or. The obsession that drives apples success ebook written by ken segall.
Steve jobs proved that simplicity is the most powerful force in business. This book makes you a fly on the wall inside a conference room with steve jobs, and on the receiving end of his midnight phone calls. Steve jobs former ad guru ken segall thinks apple ceo tim cook is getting vanilla advice and that the company is not taking enough risks in its marketing. This book, by one of apples adagency creatives, explores the companys steve jobsdriven philosophy of keeping things simple. The obsession with simplicity is what separates apple from other technology companies. He saw firsthand that jobs looked at everything through the lens of simplicity. The world has never seen a success story quite like apple s. The obsession that drives apples success by ken segall. Now he explains why simplicity is the secret of apple s success in insanely simple.
He led the team behind apples legendary think different campaign and set apple down the iway by naming the. Facing bankruptcy in 1997, apple became the worlds most valuable company just 14 years later. Its a story of great vision, design, engineering and marketing. Armed with ken segall s insights you can go and apply simplicity, apple s secret weapon to everything, including your life, and be supremely happy. For 12 years, it was ken segalls job to make people love apple. This book makes you a fly on the wall inside a conference room with steve jobs, and. Former apple ad man ken segall on steve jobs, simplicity, and why. Ken segall is a keynote speaker and industry expert who speaks on a wide range of topics. According to ken segall, the man who put the i in imac and served as a.
In reading a number of articles, i got to enjoy the original macintosh intro event all over again. Book ken segall former apple creative director gordon. Steve jobs saved apple when he triumphantly returned to the helm in 1997. Apr 26, 2012 ken segalls first book, insanely simple, was based on observations gained from twelve years working as steve jobss advertising agency creative director, first with next and then with apple.
Former apple ad man ken segall on steve jobs, simplicity. Shipping may be from our sydney, nsw warehouse or from our uk or us warehouse, depending on stock availability. Ken segall s first book, insanely simple, was based on observations gained from 12 years working as steve jobs advertising agency creative director, first with next and then with apple. Author ken segall worked with the late steve jobs for years as the ad agency creative director for apple and for next the computer company jobs founded after apple ousted him, and before it took him back. Ken segall wrote the book on how apple simplified its business to become the most successful company in the world.
If neither walter isaacsons authorized bio book on steve jobs nor fortune editoratlarge adam lashinskys inside apple didnt satisfy your hunger for apples dirty little secrets and the inner workings of the worlds most powerful corporation, itll be a case of third time lucky with this one enter insanely simple. He also served as a creative director for dell, bmw and intel. Now he explains why simplicity is the secret of apples success in insanely simple. Armed with ken segalls insights you can go and apply simplicity, apples secret weapon to everything, including your life, and be supremely happy. But at a certain point in the past, apple almost closed its doors. Ken segall on what made apples insanely simple approach work. Ken segalls first book, insanely simple, was based on observations gained from 12 years working as steve jobs advertising agency creative director, first with next and then with apple.
Ken segall is the author of the book, think simple the followup to his new york times bestseller, insanely simple. It reveals the ten elements of simplicity that have driven apple s success which you can use to propel your own organisation. Insanely simple on apple books apple books apple apple. Everyday low prices and free delivery on eligible orders. The obsession that drives apples success, which purports to provide the answer.
Of all the books about apple that have come out after steve jobss death, ken segalls insanely simple. For the two men, simplicity became akin to a religion simplifying products, interfaces, advertising, brand. A selfproclaimed technology enthusiast, segall worked closely with steve jobs as his ad agency creative director for 12 years spanning next and apple. Working with steve jobs as his ad agency creative director for twelve years spanning next and apple, he led the team behind apple s legendary think different campaign, and set apple down the iway by naming the imac. The obsession that drives apples success by ken segall, another nottobemissed download for your collection of ebooks on apple. The secrets to apple s success and how to use them, from the apple insider ken segallin think simple, apple insider and new york times bestselling author ken segall gives you. Jun 26, 20 this book, by one of apple s adagency creatives, explores the companys steve jobsdriven philosophy of keeping things simple. Its a vivid reminder that steve jobs showmanship and obsession with detail was in full bloom way back at the beginning. To steve jobs, simplicity wasnt just a design principle. Insanely simple by ken segall, 2012 the cult of mac, second edition, by leander kahney, 2019 you do have to go back a ways to find the best books that cover apple in general.
The books author, ken segall, worked as a marketing provider to apple and, at the same time, intel, dell and other large it companies. He led the team behind apples legendary think different campaign and set. He was a member of the team that created apples legendary think different campaign, and. Think different campaign creator ken segall says apple is. The turnaround in the company was when it got steve jobs back. That is, hes an ad agency creative director segaall spent 10 long years on the next and apple accounts. Ken segall, who named the imac and worked on the think different campaign, has some choice takeaways from working with steve jobs that hes finally sharing in book form with insanely. Apr 26, 2012 ken segall traces apple s rebirth in the late 90s through the lens of a slightly overwrought business book. Ken segall worked closely with steve jobs for 12 years as ad agency creative director for apple. The obsession that drives apples success 3 by segall, ken isbn. Ebook insanely simple as pdf download portable document format. Jun 10, 2016 ken segall is a former apple ad man who worked closely with steve jobs for more than a dozen years.
Ken segall ken segall worked closely with steve jobs as ad agency creative director for next and apple. Lessons learned from working with steve jobs by ken segall. Book ken to present a keynote speech or masterclass at your next conference from the gordon poole agency. If you crave eyewitness apple anecdotes, theres plenty on offer here. Steve jobs saved apple when he triumphantly returned. Few people have as sharp an insight into one of the worlds biggest brands, a brand he helped form, as ken. Ken segalls first book, insanely simple, was based on observations gained from twelve years working as steve jobss advertising agency creative director, first with next and then with apple. Ken was the creative director behind the think different campaign of apple. Ken segall is the author of the new book, think simplethe followup to his new york times bestseller, insanely simple. Aug 19, 2012 of all the books about apple that have come out after steve jobss death, ken segalls insanely simple. Ken segall is the author of the new york times bestseller, insanely simple. The book talks about the energy steve brought back into the company when he returned. Segalls book reveals what sets apple apart from other technology. Apr 24, 2012 ken segall ken segall worked closely with steve jobs as ad agency creative director for next and apple.
Segall provides a manifesto about apples simple approach to design and its battle against anything complex. Ken segall, the man who put the i in imac the new york times former apple ad man ken segall on steve jobs, simplicity, and why an apple car wouldnt be so crazy. Former apple consultant ken segall on the power of simplicity. Jan 01, 2012 if ken segall was really a disciple of simplicity, this book would be 18 its published length. The obsession that drives apples success by ken segall 4,235 ratings, 3. Shipping may be from multiple locations in the us or from the uk, depending on stock availability. Ken segall, the former apple ad consultant who coined the imac name, wrote the copy for the famous think different campaign and authored the book insanely simple, says that apple is. Insanely simple is his insiders view of jobs world. Ken segall, former creative director, apple, shared the power of simple in his talk at the nilf 2015, yesterday. Apple former ken segall worries tim cook is getting.
He led the team behind apples legendary think different campaign and set apple down the iway by naming. Jul 31, 2018 ken segall, the ad director behind the think different campaign, and a close confidante of steve jobs, believes that apple is losing its personality with its current marketing. Turns out the roadmap to how apple works is not a roadmap or a devkit. Ken segall on what made apples insanely simple approach.
702 90 1136 872 422 1222 603 282 309 1080 368 1246 998 948 1181 1377 1335 71 1569 414 689 1615 1085 733 1093 503 1186 1661 474 106 1595 1050 1354 302 731 531 623 1016 1373